here are proven ways of significantly increasing your sales volume, increasing profitability and achieving higher customer retention rates. All of this will finally be within your control after reading and applying the proven principles in ‘Managing for Higher Retail Success’.
You will no longer be caught in the trap…the trap of focusing on lack of traffic or weather or other things that are beyond your control. This guide will empower you to move forward and succeed despite many obstacles. You will quickly begin to approach every new day with excitement and renewed enthusiasm. You will be in control of most of the factors that have real impact on your results.
‘Managing for Higher Retail Success’ will show you how to get and stay, in the driver's seat. If you are managing, that is where you have to be. You simply can’t let circumstances throw you off course. You simply can’t settle for mediocre results. You are in a competitive industry and you are a winner who wants to achieve great results and lead a great team.
Your Head Office team tries to provide what you need for you to do business. But they can only do so much. They cannot help you where ‘the rubber meets the road’: This guide will give you the confidence and knowledge to Take charge of your store, district and / or region. Learn to manage for results. When all is said and done, it is you and your team who will make it happen.
Here are some of the ‘gems’ you’ll find inside ‘Managing for Higher Retail Success’:
Effective Sales Management techniques to exceed your sales quota consistently
How to get more productivity out of your staff without over working them
How to get more productivity out of yourself without getting burnt-out
How to use non-monetary rewards to boost morale and build a winning culture at the same time
How to increase customer satisfaction by effectively managing customer touch points and moments of truth
Simple activities-gestures to increase your customer retention rate and keep them coming back for a long, long time
What works and what fails in retail selling, customer service and team productivity
How to create additional value for your customers out of what you've got
How to get promoted to the next level fast
"Managing for Higher Retail Success" has helped retail managers discover their untapped potential. These managers learned a lot and went on to inspire their teams to achieve success in their stores, districts and regions. Here is what one of our readers had to say:
“‘Managing for Higher Retail Success’ has what it takes to focus, and propel, retail managers to levels of success they never thought possible.”
L. Moorehaus, CS Manager
Learn how to exceed all your targets with practical advice and loads of tips from experienced, successful retail professionals. Whatever you are selling, this guide will give you ideas on how to be unique in your approach; how to make sure your customers really understand the value in your offering. Exceeding your sales targets is easy when you know what steps to follow and how to interact with your customer for maximum return for both parties.
“Very informative/extremely motivating.”
“I will find the content very useful during store visits. Information is clear and concise-easy to pass along to others.”
Glenn Thorson, Regional Manager
Exceeding sales targets can mean a lot more income for managers and sales associates. Whether through commissions or bonuses, spiffs or other incentives everybody stands to earn more and that’s great for morale. When you use the tips and suggestions from ‘Managing for Higher Retail Success’ you and your team will sell more and earn more.
Every customer who enters your store represents amazing opportunities… an opportunity to make a sale and an opportunity to build a relationship that will keep them coming back time and time again. ‘Managing for Higher Retail Success’ will tell you exactly what to do to start building solid relationships with every customer. You’ll learn how to say and do all of the things that customers need in order to feel appreciated, respected and loyal. Your loyal customers are the life blood of your business. You'll Learn how to get customers and learn how to keep them.
Just as surely as some approaches help your business, there are those that don’t. Be sure you know the difference…the differences can be very subtle. ‘Managing for Higher Retail Success’ explains what works and what doesn’t and how to differentiate between the two.
“I loved the practical approach. Everything made so much sense. All of the stuff is easy to do and easy to put into practice.”
Selasa, 02 Desember 2008
Minggu, 02 November 2008
Ritel Marketing
Retail Marketing
In today's CRM landscape the old analogy comparing the rifle and shotgun approaches to message and / or offer delivery is perhaps more appropriate than ever, as more retail organizations struggle to achieve one-to-one marketing-communications with customers and prospects.
Targeting allows a retail enterprise to channel its marketing budget where there is the greatest (and fastest) possibility of Return On Investment (ROI).
In terms of overall business strategy, your ability to identify and understand consumers helps you make accurate estimates about the potential for your products and services in a given market, as well as support and direct merchandise development strategies to both new and existing customers.
Whether your target is current customers or new prospects, in markets known or unknown, an effective targeting model reduces the risk of any new venture.
Blending Demographic, Behavioral, Expenditure and Media Preference data with retailer-specific data and applying data mining technologies produces Zip+4 and postal code level data assets that consistently outperform all other direct marketing techniques.
In addition, methodology that should be used must be dynamic to allow the sights to be reset frequently to keep targets in focus consistently.
Today's retail marketing managers must:
Understand the connections between the lifestyle and expenditure characteristics of customers, their propensity to purchase one product or brand over another, and leverage this understanding for competitive advantage.
Improve direct marketing response by ensuring they are targeting the right households at the right time, using the right media with the right message.
Leverage current consumer data to make better strategic decisions about products, marketing and locations.
Increase customer loyalty and retention with a scientific, data driven approach to analytical CRM.
Applying advanced analytics to current demographic, expenditure and lifestyle data produces the most accurate customer segments and profiles. With a clear picture of your different customer segments, you are in a position to develop merchandise and offers that meet the needs of existing customers and answer (or anticipate) the needs of targeted prospects.
To learn more about analytical CRM and possibilities go to Retail Analytics
Retail marketing managers can implement the following projects to understand their customer, market and store locations better; achieving a very strong ROI for their retail marketing efforts in the process.
Customer and Market Potential Estimates
Marketing Plan Pro
• Estimate the revenue potential of your customers to determine their current , potential and life-time value
• Estimate your market potential for more effective acquisition initiatives
• Quantify and qualify your market opportunities
Customer and Market Profiles
• Develop more effective communication strategies through a better understanding of who your customers are
• Learn more about your customers (their age, income, family structure, media usage, life-styles, and more) and use this information in your branding, advertising and direct marketing strategies
• Identify your market potential through a better understanding of your targets
Customer and Market Segmentation
• Develop more effective communication strategies through a better understanding of different customer groups and your market segments
• Customize your product offers by different customer and market segments
• Identify your target segments and optimize your marketing spend
Product and Service Potential
• Identify products/services that best suit your customers’ needs and market your offerings more effectively
• Be relevant and improve your up-sell and cross-sell initiatives
• Manage your products and services through a better understanding of market needs
Trade Area Analysis
• Use the information on the store performance and the socio-demographic characteristics of the trading area to estimate market potential by individual stores
• Use trade area characteristics to customize your product offerings, store displays, store size, etc. to be more relevant to your customers and to better penetrate your market
• Evaluate performance of your stores based on their trade area characteristics
Store Network Optimization
• Determine the optimum number of stores to support market needs
• Customize and optimize your stores to attract more customers
In today's CRM landscape the old analogy comparing the rifle and shotgun approaches to message and / or offer delivery is perhaps more appropriate than ever, as more retail organizations struggle to achieve one-to-one marketing-communications with customers and prospects.
Targeting allows a retail enterprise to channel its marketing budget where there is the greatest (and fastest) possibility of Return On Investment (ROI).
In terms of overall business strategy, your ability to identify and understand consumers helps you make accurate estimates about the potential for your products and services in a given market, as well as support and direct merchandise development strategies to both new and existing customers.
Whether your target is current customers or new prospects, in markets known or unknown, an effective targeting model reduces the risk of any new venture.
Blending Demographic, Behavioral, Expenditure and Media Preference data with retailer-specific data and applying data mining technologies produces Zip+4 and postal code level data assets that consistently outperform all other direct marketing techniques.
In addition, methodology that should be used must be dynamic to allow the sights to be reset frequently to keep targets in focus consistently.
Today's retail marketing managers must:
Understand the connections between the lifestyle and expenditure characteristics of customers, their propensity to purchase one product or brand over another, and leverage this understanding for competitive advantage.
Improve direct marketing response by ensuring they are targeting the right households at the right time, using the right media with the right message.
Leverage current consumer data to make better strategic decisions about products, marketing and locations.
Increase customer loyalty and retention with a scientific, data driven approach to analytical CRM.
Applying advanced analytics to current demographic, expenditure and lifestyle data produces the most accurate customer segments and profiles. With a clear picture of your different customer segments, you are in a position to develop merchandise and offers that meet the needs of existing customers and answer (or anticipate) the needs of targeted prospects.
To learn more about analytical CRM and possibilities go to Retail Analytics
Retail marketing managers can implement the following projects to understand their customer, market and store locations better; achieving a very strong ROI for their retail marketing efforts in the process.
Customer and Market Potential Estimates
Marketing Plan Pro
• Estimate the revenue potential of your customers to determine their current , potential and life-time value
• Estimate your market potential for more effective acquisition initiatives
• Quantify and qualify your market opportunities
Customer and Market Profiles
• Develop more effective communication strategies through a better understanding of who your customers are
• Learn more about your customers (their age, income, family structure, media usage, life-styles, and more) and use this information in your branding, advertising and direct marketing strategies
• Identify your market potential through a better understanding of your targets
Customer and Market Segmentation
• Develop more effective communication strategies through a better understanding of different customer groups and your market segments
• Customize your product offers by different customer and market segments
• Identify your target segments and optimize your marketing spend
Product and Service Potential
• Identify products/services that best suit your customers’ needs and market your offerings more effectively
• Be relevant and improve your up-sell and cross-sell initiatives
• Manage your products and services through a better understanding of market needs
Trade Area Analysis
• Use the information on the store performance and the socio-demographic characteristics of the trading area to estimate market potential by individual stores
• Use trade area characteristics to customize your product offerings, store displays, store size, etc. to be more relevant to your customers and to better penetrate your market
• Evaluate performance of your stores based on their trade area characteristics
Store Network Optimization
• Determine the optimum number of stores to support market needs
• Customize and optimize your stores to attract more customers
Kamis, 31 Juli 2008
Category Management
Retail Vision Category Management Services
Retail Vision has a team of highly qualified Retail Management consultant practitioners to help you implement the structures, processes and systems of Category Management or why not outsource some or all of the process to us.
Category Management
Managing product categories as business units to satisfy customers needs.
Find out what customers want and give it to them
A function within your organisation that defines what the customer wants now and in the future
The Process
Structure
Product Data Reports.
•Space Allocation.
•Market Review/Presentation.
•Range Review.
•Range Construction.
•
Categories Structure
Construct a Product Hierarchy with Categories, Sub Categories, Product Groups and Sub Product Groups based on how the customer perceives them and your Category definitions.
Product Data Reports
Construct data reports for each Category based on the Product Group Hierarchy. For each product show sales, profit, movement for last year and year on year growth.
Space Model
Space Allocation. Construct a space model allocating space and the number off lines per Category for each size of store. Use this for Store Layouts
Market Analysis
Analyze all the data reports and the market research and put it into a presentation showing all the latest market movements and your recommendations for improving the situation.
Range Review/Construction
List your competitors range in the product data report. Using the knowledge you have from the market research and analysis, you can now construct the perfect range for the Category.
Retail Vision has a team of highly qualified Retail Management consultant practitioners to help you implement the structures, processes and systems of Category Management or why not outsource some or all of the process to us.
Category Management
Managing product categories as business units to satisfy customers needs.
Find out what customers want and give it to them
A function within your organisation that defines what the customer wants now and in the future
The Process
Structure
Product Data Reports.
•Space Allocation.
•Market Review/Presentation.
•Range Review.
•Range Construction.
•
Categories Structure
Construct a Product Hierarchy with Categories, Sub Categories, Product Groups and Sub Product Groups based on how the customer perceives them and your Category definitions.
Product Data Reports
Construct data reports for each Category based on the Product Group Hierarchy. For each product show sales, profit, movement for last year and year on year growth.
Space Model
Space Allocation. Construct a space model allocating space and the number off lines per Category for each size of store. Use this for Store Layouts
Market Analysis
Analyze all the data reports and the market research and put it into a presentation showing all the latest market movements and your recommendations for improving the situation.
Range Review/Construction
List your competitors range in the product data report. Using the knowledge you have from the market research and analysis, you can now construct the perfect range for the Category.
Senin, 21 Juli 2008
Women Face on Business
[URL=http://www.imagewaste.com/ih/pictures/d09e0cb49374aa3742ca5254d7a8c131/_magdalena-suster-astuti-5.jpg][IMG]http://www.imagewaste.com/ih/pictures/thumbs/magdalena-suster-astuti-5_1.jpg[/IMG][/URL]
Sabtu, 12 Juli 2008
Laser Card Ritel
The license, executed in March 2008, grants Ritel non-exclusive rights to manufacture optical memory drive products in Italy and distribute them worldwide. As a first step, LaserCard will supply an initial package of parts, tools and schematics for assembly of secure optical memory card encoders to support the Italian Citizen ID Card Program. LaserCard expects to record about $500,000 in revenue in the September quarter when the complete package is scheduled to be delivered. Once assembled by Ritel, the encoders are intended to be deployed as the first wave in the planned roll-out of the infrastructure to support the issuance of the national ID card to about 40 million Italian citizens.
A team of Ritel engineers has already visited LaserCard's headquarters in Mountain View, California, to receive introductory training in drive assembly. It is anticipated that Ritel will apply its engineering and manufacturing expertise to the development of lower cost components for the encoders and, eventually, to the production of new, lower cost read/write devices.
"We are very pleased to be teamed with Ritel on this strategically important project. This move is a response to the Italian government's plans to deploy the national infrastructure required to fully implement their Citizen ID Card program," said Bernard C. Bailey, chairman of LaserCard's board of directors. "LaserCard technology is the most secure in the world today. Our technology cannot be altered and the digital security of LaserCard ID cards has never been compromised. The Italian government's choice to invest in LaserCard technology demonstrates the nation's high level of commitment to its homeland security."
"We at Ritel welcome the opportunity to work closely with LaserCard Corporation and Laser Memory Card on the implementation of the Citizen ID project," said Sandro Piacentini, CEO of Ritel S.p.A. "Our engineering and production teams are already gearing up to produce optical memory card encoders for the project, initially from parts kits supplied by LaserCard and progressively from locally produced components. We are excited by the opportunity to address the potential market for optical card readers in Italy, which we anticipate to be extensive, and subsequently in other parts of the world."
LaserCard Corporation has previously supplied approximately $18 million worth of optical memory cards and encoders for the Citizen and Foreign Resident ID programs, through its Rome based Value-Added Reseller, Laser Memory Card S.p.A.
About LaserCard Corporation
LaserCard Corporation is a leading provider of secure ID solutions to governments and commercial clients around the world, and also manufactures a wide range of advanced, secure identity documents. These ID documents include the LaserCard[R] optical memory card and hybrid cards combining optical memory with contact, contactless and RFID chip technology. The Company's cards and systems are widely used in countries around the world, including the United States, Canada, Italy, India and the Kingdom of Saudi Arabia, for demanding applications including border security, government service provision and facility access. LaserCard's wholly-owned German subsidiary, Challenge Card Design Plastikkarten GmbH, manufactures and offers a wide range of high quality specialty cards, plus card personalization and ID management solutions under the CCD and Cards & More brands.
About Ritel S.p.A.
Ritel S.p.A. is a high technology research & development and manufacturing organization, specializing in electronic systems, especially for the security, telecommunications and energy industries. The company is focused on business sectors where its core competencies, continuous innovation and high service levels give it a competitive edge over market leaders.
Forward-Looking Statements
All statements contained in this press release that are not historical facts are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and are not historical facts or guarantees of future performance or events. Rather, they are based on current expectations, estimates, beliefs, assumptions, and goals and objectives and are subject to uncertainties that are difficult to predict. As a result, our actual results may differ materially from the statements made. Often such statements can be identified by their use of words such as may, will, intends, plans, believes, anticipates, visualizes, expects, and estimates. Examples of forward-looking statements in this release include that the initial package of materials we are to deliver to Ritel is to support the Italian Citizen ID Card program, with Ritel expected to supply encoders for the first wave of the planned Italian infrastructure roll-out; our expectation that we will record revenue of about $500,000 during the September quarter when the complete package of materials is expected to be delivered; our anticipation that Ritel will use its expertise to develop lower cost components for the encoders and eventually to produce lower cost read/write devices; and that the planned rollout of infrastructure will lead to card issuance to about 40 million Italian citizens. This and other forward-looking statements in this press release are based upon our assumptions about and assessment of the future, which may or may not prove true, and involve a number of risks and uncertainties including, but not limited to whether Ritel attempts to delay or cancel deliveries under the current order; whether political forces put a hold on the Italian Citizen ID program and infrastructure roll-out, and whether we encounter difficulties in assembling the kits or the parts have quality or other issues which cause a delay in their acceptance, whether Ritel devotes substantial resources and expertise to develop encoder components and design and produce lower cost read/write devices and achieves success from such efforts as well as the risk factors detailed in the Company's Form 8-K, 10-K, and 10-Q filings with the Securities and Exchange Commission. Due to these and other risks, future actual results could differ materially from the Company's expectations. These forward-looking statements speak only as to the date of this release, and, except as required by law, the Company undertakes no obligation to publicly release updates or revisions to these statements whether as a result of new information, future events, or otherwise.
A team of Ritel engineers has already visited LaserCard's headquarters in Mountain View, California, to receive introductory training in drive assembly. It is anticipated that Ritel will apply its engineering and manufacturing expertise to the development of lower cost components for the encoders and, eventually, to the production of new, lower cost read/write devices.
"We are very pleased to be teamed with Ritel on this strategically important project. This move is a response to the Italian government's plans to deploy the national infrastructure required to fully implement their Citizen ID Card program," said Bernard C. Bailey, chairman of LaserCard's board of directors. "LaserCard technology is the most secure in the world today. Our technology cannot be altered and the digital security of LaserCard ID cards has never been compromised. The Italian government's choice to invest in LaserCard technology demonstrates the nation's high level of commitment to its homeland security."
"We at Ritel welcome the opportunity to work closely with LaserCard Corporation and Laser Memory Card on the implementation of the Citizen ID project," said Sandro Piacentini, CEO of Ritel S.p.A. "Our engineering and production teams are already gearing up to produce optical memory card encoders for the project, initially from parts kits supplied by LaserCard and progressively from locally produced components. We are excited by the opportunity to address the potential market for optical card readers in Italy, which we anticipate to be extensive, and subsequently in other parts of the world."
LaserCard Corporation has previously supplied approximately $18 million worth of optical memory cards and encoders for the Citizen and Foreign Resident ID programs, through its Rome based Value-Added Reseller, Laser Memory Card S.p.A.
About LaserCard Corporation
LaserCard Corporation is a leading provider of secure ID solutions to governments and commercial clients around the world, and also manufactures a wide range of advanced, secure identity documents. These ID documents include the LaserCard[R] optical memory card and hybrid cards combining optical memory with contact, contactless and RFID chip technology. The Company's cards and systems are widely used in countries around the world, including the United States, Canada, Italy, India and the Kingdom of Saudi Arabia, for demanding applications including border security, government service provision and facility access. LaserCard's wholly-owned German subsidiary, Challenge Card Design Plastikkarten GmbH, manufactures and offers a wide range of high quality specialty cards, plus card personalization and ID management solutions under the CCD and Cards & More brands.
About Ritel S.p.A.
Ritel S.p.A. is a high technology research & development and manufacturing organization, specializing in electronic systems, especially for the security, telecommunications and energy industries. The company is focused on business sectors where its core competencies, continuous innovation and high service levels give it a competitive edge over market leaders.
Forward-Looking Statements
All statements contained in this press release that are not historical facts are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and are not historical facts or guarantees of future performance or events. Rather, they are based on current expectations, estimates, beliefs, assumptions, and goals and objectives and are subject to uncertainties that are difficult to predict. As a result, our actual results may differ materially from the statements made. Often such statements can be identified by their use of words such as may, will, intends, plans, believes, anticipates, visualizes, expects, and estimates. Examples of forward-looking statements in this release include that the initial package of materials we are to deliver to Ritel is to support the Italian Citizen ID Card program, with Ritel expected to supply encoders for the first wave of the planned Italian infrastructure roll-out; our expectation that we will record revenue of about $500,000 during the September quarter when the complete package of materials is expected to be delivered; our anticipation that Ritel will use its expertise to develop lower cost components for the encoders and eventually to produce lower cost read/write devices; and that the planned rollout of infrastructure will lead to card issuance to about 40 million Italian citizens. This and other forward-looking statements in this press release are based upon our assumptions about and assessment of the future, which may or may not prove true, and involve a number of risks and uncertainties including, but not limited to whether Ritel attempts to delay or cancel deliveries under the current order; whether political forces put a hold on the Italian Citizen ID program and infrastructure roll-out, and whether we encounter difficulties in assembling the kits or the parts have quality or other issues which cause a delay in their acceptance, whether Ritel devotes substantial resources and expertise to develop encoder components and design and produce lower cost read/write devices and achieves success from such efforts as well as the risk factors detailed in the Company's Form 8-K, 10-K, and 10-Q filings with the Securities and Exchange Commission. Due to these and other risks, future actual results could differ materially from the Company's expectations. These forward-looking statements speak only as to the date of this release, and, except as required by law, the Company undertakes no obligation to publicly release updates or revisions to these statements whether as a result of new information, future events, or otherwise.
Senin, 30 Juni 2008
Techniques for Success in Retail Management?
There are proven ways of significantly increasing your sales volume, increasing profitability and achieving higher customer retention rates. All of this will finally be within your control after reading and applying the proven principles in ‘Managing for Higher Retail Success’.
You will no longer be caught in the trap…the trap of focusing on lack of traffic or weather or other things that are beyond your control. This guide will empower you to move forward and succeed despite many obstacles. You will quickly begin to approach every new day with excitement and renewed enthusiasm. You will be in control of most of the factors that have real impact on your results.
‘Managing for Higher Retail Success’ will show you how to get and stay, in the driver's seat. If you are managing, that is where you have to be. You simply can’t let circumstances throw you off course. You simply can’t settle for mediocre results. You are in a competitive industry and you are a winner who wants to achieve great results and lead a great team.
Your Head Office team tries to provide what you need for you to do business. But they can only do so much. They cannot help you where ‘the rubber meets the road’: This guide will give you the confidence and knowledge to Take charge of your store, district and / or region. Learn to manage for results. When all is said and done, it is you and your team who will make it happen.
Here are some of the ‘gems’ you’ll find inside ‘Managing for Higher Retail Success’:
Effective Sales Management techniques to exceed your sales quota consistently
How to get more productivity out of your staff without over working them
How to get more productivity out of yourself without getting burnt-out
How to use non-monetary rewards to boost morale and build a winning culture at the same time
How to increase customer satisfaction by effectively managing customer touch points and moments of truth
Simple activities-gestures to increase your customer retention rate and keep them coming back for a long, long time
What works and what fails in retail selling, customer service and team productivity
How to create additional value for your customers out of what you've got
How to get promoted to the next level fast
"Managing for Higher Retail Success" has helped retail managers discover their untapped potential. These managers learned a lot and went on to inspire their teams to achieve success in their stores, districts and regions. Here is what one of our readers had to say:
“‘Managing for Higher Retail Success’ has what it takes to focus, and propel, retail managers to levels of success they never thought possible.”
L. Moorehaus, CS Manager
Learn how to exceed all your targets with practical advice and loads of tips from experienced, successful retail professionals. Whatever you are selling, this guide will give you ideas on how to be unique in your approach; how to make sure your customers really understand the value in your offering. Exceeding your sales targets is easy when you know what steps to follow and how to interact with your customer for maximum return for both parties.
“Very informative/extremely motivating.”
“I will find the content very useful during store visits. Information is clear and concise-easy to pass along to others.”
Glenn Thorson, Regional Manager
Exceeding sales targets can mean a lot more income for managers and sales associates. Whether through commissions or bonuses, spiffs or other incentives everybody stands to earn more and that’s great for morale. When you use the tips and suggestions from ‘Managing for Higher Retail Success’ you and your team will sell more and earn more.
Every customer who enters your store represents amazing opportunities… an opportunity to make a sale and an opportunity to build a relationship that will keep them coming back time and time again. ‘Managing for Higher Retail Success’ will tell you exactly what to do to start building solid relationships with every customer. You’ll learn how to say and do all of the things that customers need in order to feel appreciated, respected and loyal. Your loyal customers are the life blood of your business. You'll Learn how to get customers and learn how to keep them.
Just as surely as some approaches help your business, there are those that don’t. Be sure you know the difference…the differences can be very subtle. ‘Managing for Higher Retail Success’ explains what works and what doesn’t and how to differentiate between the two.
“I loved the practical approach. Everything made so much sense. All of the stuff is easy to do and easy to put into practice.”
Claudia Tarrigon, District Manager
You will learn how to create value for your customers in your retail environment. We know that customers respond well to a positive shopping experience but do you and your team know all of the components of a positive shopping experience? What makes a customer feel positive about being in your store and doing business with you? And what makes them feel negative? You may currently, unknowingly, be doing something to sabotage your own efforts at creating that positive experience. This guide will give you all of the information you need to ensure that you are providing all of the ‘musts’ of a positive shopping experience for your valued customers.
Outsmart your competition
it may be really difficult to be kind but putting them down is no way to go. You need to reposition them without them even knowing it is happening. The way to do that is to increase your stores’ value in your customers’ eyes. ‘Managing for Higher Retail Success’ gives you the details of how to do that without any ‘negative selling’.
If your product pricing is regularly ‘sliced and diced’ by your competition, effectively eroding your hard-earned market share, you need to know how to conduct low budget, in store promotions to combat that. You’ll get lots of ideas on how to do that with ‘Managing for Higher Retail Success’.
And, finally, you are going to discover how to get promoted to the next level…fast. Truly great retail managers stand out from the crowd and they get the promotions because of their ideas, their successes and their outstanding approach to business. You can be a truly great retail manager. Start performing at a higher level today. Order ‘Managing for Higher Retail Success’ right now and become as successful as you want to be.
You will no longer be caught in the trap…the trap of focusing on lack of traffic or weather or other things that are beyond your control. This guide will empower you to move forward and succeed despite many obstacles. You will quickly begin to approach every new day with excitement and renewed enthusiasm. You will be in control of most of the factors that have real impact on your results.
‘Managing for Higher Retail Success’ will show you how to get and stay, in the driver's seat. If you are managing, that is where you have to be. You simply can’t let circumstances throw you off course. You simply can’t settle for mediocre results. You are in a competitive industry and you are a winner who wants to achieve great results and lead a great team.
Your Head Office team tries to provide what you need for you to do business. But they can only do so much. They cannot help you where ‘the rubber meets the road’: This guide will give you the confidence and knowledge to Take charge of your store, district and / or region. Learn to manage for results. When all is said and done, it is you and your team who will make it happen.
Here are some of the ‘gems’ you’ll find inside ‘Managing for Higher Retail Success’:
Effective Sales Management techniques to exceed your sales quota consistently
How to get more productivity out of your staff without over working them
How to get more productivity out of yourself without getting burnt-out
How to use non-monetary rewards to boost morale and build a winning culture at the same time
How to increase customer satisfaction by effectively managing customer touch points and moments of truth
Simple activities-gestures to increase your customer retention rate and keep them coming back for a long, long time
What works and what fails in retail selling, customer service and team productivity
How to create additional value for your customers out of what you've got
How to get promoted to the next level fast
"Managing for Higher Retail Success" has helped retail managers discover their untapped potential. These managers learned a lot and went on to inspire their teams to achieve success in their stores, districts and regions. Here is what one of our readers had to say:
“‘Managing for Higher Retail Success’ has what it takes to focus, and propel, retail managers to levels of success they never thought possible.”
L. Moorehaus, CS Manager
Learn how to exceed all your targets with practical advice and loads of tips from experienced, successful retail professionals. Whatever you are selling, this guide will give you ideas on how to be unique in your approach; how to make sure your customers really understand the value in your offering. Exceeding your sales targets is easy when you know what steps to follow and how to interact with your customer for maximum return for both parties.
“Very informative/extremely motivating.”
“I will find the content very useful during store visits. Information is clear and concise-easy to pass along to others.”
Glenn Thorson, Regional Manager
Exceeding sales targets can mean a lot more income for managers and sales associates. Whether through commissions or bonuses, spiffs or other incentives everybody stands to earn more and that’s great for morale. When you use the tips and suggestions from ‘Managing for Higher Retail Success’ you and your team will sell more and earn more.
Every customer who enters your store represents amazing opportunities… an opportunity to make a sale and an opportunity to build a relationship that will keep them coming back time and time again. ‘Managing for Higher Retail Success’ will tell you exactly what to do to start building solid relationships with every customer. You’ll learn how to say and do all of the things that customers need in order to feel appreciated, respected and loyal. Your loyal customers are the life blood of your business. You'll Learn how to get customers and learn how to keep them.
Just as surely as some approaches help your business, there are those that don’t. Be sure you know the difference…the differences can be very subtle. ‘Managing for Higher Retail Success’ explains what works and what doesn’t and how to differentiate between the two.
“I loved the practical approach. Everything made so much sense. All of the stuff is easy to do and easy to put into practice.”
Claudia Tarrigon, District Manager
You will learn how to create value for your customers in your retail environment. We know that customers respond well to a positive shopping experience but do you and your team know all of the components of a positive shopping experience? What makes a customer feel positive about being in your store and doing business with you? And what makes them feel negative? You may currently, unknowingly, be doing something to sabotage your own efforts at creating that positive experience. This guide will give you all of the information you need to ensure that you are providing all of the ‘musts’ of a positive shopping experience for your valued customers.
Outsmart your competition
it may be really difficult to be kind but putting them down is no way to go. You need to reposition them without them even knowing it is happening. The way to do that is to increase your stores’ value in your customers’ eyes. ‘Managing for Higher Retail Success’ gives you the details of how to do that without any ‘negative selling’.
If your product pricing is regularly ‘sliced and diced’ by your competition, effectively eroding your hard-earned market share, you need to know how to conduct low budget, in store promotions to combat that. You’ll get lots of ideas on how to do that with ‘Managing for Higher Retail Success’.
And, finally, you are going to discover how to get promoted to the next level…fast. Truly great retail managers stand out from the crowd and they get the promotions because of their ideas, their successes and their outstanding approach to business. You can be a truly great retail manager. Start performing at a higher level today. Order ‘Managing for Higher Retail Success’ right now and become as successful as you want to be.
Rabu, 14 Mei 2008
Creating Effective of Bussiness Plan For Minimart
A. Why Have To Make the Planning?
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This Planning [is] of vital importance made to determine the orientation of business journey we to run the. Planning [is] step [of] early in strarting that good business [is] small more than anything else business in big scale. Many among us often disregard the step [of] early in developing business. Without planning [of] hence us will find difficulties in running effort, because [do] not have the clear direction. this Blue Print perncanaan also function as a means of operation [in] our moment run the business.
Things becoming reason [of] why mini business plan [of] market very needed [by] [is] to following:
1. Background and target of mini business [of] market will be clear progressively
2. sea route [of] Business become the reality and focused [by] because owning vision and mission
3. Ascertaining capital requirement which require to be provided in developing mini [of] market
4. Having sales target so that can motivate to [do/conduct] best in service
5. In the end planning will grow the innovation to pebisnis.
Become clear have that mini business plan [of] market very needed. Following which require to be made in the plan [is] determine the Mini Merk or Name [of] Market, Vision of Mission and Motto, and Feasibility Study
B. the Name of or Merk
Anything form its effort particularly [in] area ritel with the mini form gerai [of] market require name
or [is] hereinafter used [by] a merk term. With the consumer merk easy to remember where place go shopping balmy and correct as according to consumer appetite. For the reason determine the merk to mini [of] market to be woke up of vital importance its meaning to process of business journey
Some consideration of [gift/ giving] [of] merk to [be] mini [of] market 1. Having good meaning 2. by consumer 3. Fitt in with the run effort area 4. Striving maximal [of] that three word even also the including word " Mini [of] Market" or if we like to use the term of mart or maret enough two word.
Hereinafter if/when have walked, hence you [is] obliged to develop;build the mini merk [of] market [of] [so that/ to be] position bargain in strong consumer marrow enough to be made [by] a place go shopping. Develop;Build the merk in business [is] a compulsion [of] if/when wishing to go forward and expand and it is of course require the sacrifice
C. Vision,
Vision [is] view far forwards [regarding/ hit] the business to be run. Will like what? Will how? Vision we can conceive of the highest aspiration later in wrestling mini business [of] market. We take the example [of] of Vision PT. Source of Alfaria Trijaya, mini merk owner [of] market Alfamart; " Become the notable distribution retail network had by wide [of] society, orienting to small entrepreneur enableness, accomplishment of requirement and consumer expectation, and also can compete globally. Now specify your vision, register in agenda.
While mission [is] big stages;steps in [is] specified mancapai vision. Mission [is] road;street.
1. Giving satisfaction to [cutomer/ client] / consumer with focusing [at] product and service which with quality exeed
2. Always become best in all matter [done/conducted] and always uphold the saleable mannerism / highest business ethics
3. Follow to participate in developing state by menumbuhkembangkan [is] [soul/ head] of wiraswasta and partner of[is effort
4. Developing trustworthy global organization, healthy, and continued to spring up and also be of benefit to [cutomer/ client], pemasok, employees, stockholder and society in general."
Presentation [of] above concluding that vision represent the ideal base in running business. While mission represent the basis for company operational. For the reason, hence motion step in so many breath activity have to with the mission and vision [is] specified.
Besides as small as anything its business [is] including mini [of] market to be woke up require to make motto as good image form as according to consumer expectation. Motto [is] usually mentioned [in] our business merk logo. Follow the example of the satisfied motto Alfamart,"Belanja, price snugly".
D. Chosen the Location
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Chosening location for the business of mini [of] market represent the very important matter. strategic location represent the primary factor able to become the fascination of consumer candidate to pay a visit to mini [of] our market. best Location determination to found mini [of] absolute self-supporting market have to nearby settlement or at elbow traditional market.
According to article [in] www.indomaret.co.id entitling Sector Ritel More And More To Bewitch ( SELF- SUFFICIENCY of No.01/Xx/6-8 January 2005) bahwa,"Yang possible very venomous its emulation [is] in the case of location struggling. its[his] Sure each;every player fight over the location assessed strategic. More than anything else [in] this business [is] location represent one of [the] very important factor. this strategic Location struggling, can also have an effect on to price property. Price might possibly ruko go up because height demand to mini [of] market. [Is] things required to paid attention in chosening location to develop;build mini [of] self-supporting market [is] sebaga [of] following
1. Near by settlement / housing summed uply minimizing 2.500 KK or 5000 [soul/ head] or close to traditional market
2. To the number of motor vehicle elapsing to pass by quickly the
3. Distance which [do] not nearby mini [of] market franchise.
4. Condition of economic social [of] people around location
5. More or less farm there must be park to minimize for the motorbike of
Besides fakor price rent the building for the gerai of also have to become the consideration in determining location. Rent price which relative lower, [so that/ to be] operating expenses can be depressed as minimum as possible
E. Make the Feasibility Study
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Will make the small industry [of] like mini [of] just market have to make the feasibility study. Lha Iya! That Feasibility study [is] part of planning. Feasibility Study [is] study [regarding/ hit] competent [do] not it[him] business we to run. Without feasibility study [of] hence us will not know how within reason mini business [of] market?
Simply will be exemplified [by] a feasibility study to found mini [of] market, the following;
Name Of the Effort : MOTHER SHOP
Form The Gerai : Mini [of] Market
Wide [of] [of] Shop : 60 M2
Labour : 3 people
Amount of Consumer Candidate : lk 2.500 KK or 6.500 [soul/ head]
Work of consumer Candidate : PNS/TNI/POLRI 250 people
Officer [of] Private sector 1750 people
Wiraswasta 250 people,
Professional 200 people.
Others 50 people.
Majority Religion : Islam
Mean Estimate
Visit of Consumer Candidate : 350 people / day
daily Expense Estimate : Rp. 7.500 / people ( minimum)
Sale Goals / month;moon ; 350org x 30 day of x Rp. 7.500 = Rp. 78.750.000,-
Marjin Profit : 12%
Competitor : 2 mini [of] market franchise and 5 traditional gerai
Marjin Profit Competitor : 12,5%
Excellence : nearer Shop Location with the settlement of consumer candidate
Risk : Low if/when compared to [by] a other effort
Capital Requirement : Rp. 75.000.000
1. supply And Store Equipment
a. Periphery Rack 12 bra @ Rp. 500.000*) Rp. 6.000.000
b. Rack Dobel 8 bra @ Rp. 850.000*) Rp. 6.800.000
c. Cashier Desk 1 unit*) Rp. 2.000.000
d. Crate Snak 2 bra @ Rp. 250.000*) Rp. 500.000
e. Computer 1 Unit + Printer LX 300 Rp. 4.500.000
f. Software POST / cashier ( Pros Biz) Rp. 1.000.000
g. Weighing-Machine Parrot the Rp. 200.000
h. Lorry Rp. 200.000
i. High Display window [of] Rp. 750.000
j. Installation phone the Rp. 500.000
l. chair of Cashier Rp. 200.000
m. Gasometer 3 bra @ Rp. 300.000 Rp. 900.000
n. Gallon 10bh @ Rp. 30.000 Rp. 300.000
o. Shop Brand + Basin Rp. 50.000
p. AC Rp. 2.000.000
q. Show Case / cooler Rp. 2.000.000
p. Nameplate of Shop Rp. 500.000,-
Amount Rp. 28.400.000-
*) Goods Second
2. Working Capital
a. Merchandise ( Awal) Rp. 40.750.000
b. Expense of Phonecall 1 bln Rp. 100.000
c. Expense of Electrics 1 bln Rp. 500.000
d. Salary of TK people 3 people Rp. 1.750.000
e. Assumption Rent the Shop Rp. 1.000.000
Amount Rp. 44.100.000 3. Permit Rp. 2.500.000,-
Totalizeing capital requirement for the invesment of equal to Rp. 75.000.000,-(Twenty of five millions rupiah).
Operating Expenses Estimate
1. Depreciation Expense Supply / store equipment
Rp.28.400.000 : 60 bln = Rp. 473.000
2. Expense of TK Rp. 1.750.000
3. Expense of Phonecall Rp. 100.000
4. Expense of Electrics Rp. 500.000,-
5. Expense of Administration Rp. 50.000
6. Rent Expenses of Shop Rp. 1.000.000,-
Total Cost of Operational Rp. 3.623.000
Lossy Estimate / income from operation
Cost Of Goods Sold
Supply [of] Early Rp. 40.750.000,-
Purchasing Rp. 65.250.000,-
Final Supply ( Rp.36.000.000,-)
Cost Of Good Sold [of] Goods Sold ( Rp.70.000.000
Gross Profit [of] Rp 8.750.000,-
Operating Expenses Rp. 3.623.000,-
Income From Operation Rp. 5.127.000
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